Member Since 2022
Coinbound
New York City Area
Founder & CEO of Coinbound, the leading Web3 marketing agency.
Proper vetting of potential Web3 partners includes looking both at traditional business fundamentals and industry-specific USPs.
A bear market may not be the best of times for a crypto startup, but it’s not an insurmountable barrier, either.
To successfully “rebrand” NFTs in the mainstream public consciousness, companies need to double down on utility instead of hype.
The crypto and blockchain industry grew up with Twitter, and the platform remains a vital networking tool.
No industry’s immune to the effects of a bear market, and Web3 creators must adapt to weather the evolving economic conditions.
As part of an untraditional industry, crypto companies may need untraditional strategies to build loyal, talented teams.
In July 2022, the Law Commission of England and Wales published a set of proposals aimed at protecting purchasers of digital assets like nonfungible tokens and cryptocurrencies. Citing the rapid growth in ownership and trading of NFTs and cryptocurrencies, the commission worked with legal experts, technologists and crypto users to develop a set of recommendations that includes the creation of a new, unique category of personal property for digital assets and clarifications to existing laws around ownership, control and transfer of digital assets. The goal, the commission says, is to “deliver wider recognition and legal protections for digital assets, allowing a more diverse range of people, groups and companies to interact online and benefit from them.”
To share the benefits of DeFi in general and their organization’s work in particular, crypto marketers must do their homework.
Ignoring the concerns of crypto skeptics isn’t an option, but educating them requires careful thought and smart strategies.
To garner more adoption, the DeFi industry must proactively address both actual and perceived barriers to entry.
We help crypto, Web3, and, blockchain brands kick their growth into overdrive through influencer marketing, social media management, media buying, SEO, and community management. Trusted by eToro, Nexo, Cosmos, OKEx, ShapeShift, Voyager, CoinStats, and many more.
Marketing & Advertising