Member Since 2022
I am the chief marketing officer of Kryptomon, an NFT play-and-earn blockchain game described as “Pokémon meets Tamagotchi and CryptoKitties.” In Kryptomon, the first project to create a living NFT on the blockchain, players breed, nurture, train and battle their Kryptomons—digital creatures composed of 38 different parameters—to win challenges and earn tokens. I started my first e-commerce business when I was 14 years old, selling CDs and merchandise to heavy metal fans. I like to say that these were the real days of trust on the Internet. I didn’t accept online credit card payments; instead, I gave my customers instructions on how to cut up a pizza box, fold the cardboard around their cash and mail it with a note specifying which T-shirt they wanted. By the time I earned my degree in communication and media studies from Reichman University (IDC Herzliya), I had already worked in cybersecurity in the Israel Defense Forces and founded a digital performance marketing company, VSENSE, that continues to work with global clients today. I am a serial entrepreneur and investor with more than a decade in the blockchain, marketing and e-commerce industries. I specialize in planning and executing product strategy and launch, raising capital, building online communities, and leading successful branding, marketing and social media campaigns. I live in Tel Aviv with my wife and two children. I don’t sleep much, but when I do have free time, I enjoy surfing and superbike racing.
Crypto exchanges must take the initiative in addressing regulators’ and investors’ concerns about liquidity.
The advantage of Web3 is that it grants users ownership of their data. Creators will be able to treat their data as their own personal property and be paid for whatever content they create, and others consume.
Non-experts are much more likely to grasp the value of a scaling solution if it’s related to something they already understand.
Proper vetting of potential Web3 partners includes looking both at traditional business fundamentals and industry-specific USPs.
Staking protocols are subject to evolving and varying regulations, so be prepared to monitor and meet new legal requirements.
Remember that blockchain investors aren’t as interested in the journey as they are in the destination.
As the industry evolves, there's a paradigm shift from the traditional play-to-earn (P2E) model to a more sustainable and inclusive play-and-earn (PAE) approach.
A bear market may not be the best of times for a crypto startup, but it’s not an insurmountable barrier, either.
While blockchain can be impactful, it’s not a one-size-fits-all solution; it’s important to consider your unique situation and needs.
Balancing cost-cutting efforts with smart efficiency strategies can help crypto companies weather current macroeconomic conditions.
There are multiple strategies to help crypto ecosystems create a welcoming environment for developers.
Because Web3 applications are decentralized and often owned by their users, who retain full control of the information they share, they could be fertile ground for the next super apps.
Bad social media habits can do damage not only to your project and company’s reputation, but also to the burgeoning crypto industry as a whole.
Two years ago the notion that NFTs could propel a new era of economic growth was the stuff of fantasy.
Cointelegraph Innovation Circle member Tomer Nuni offers five ways to build a successful play-and-earn game.
In blockchain gaming, game creators share don’t fully own their creation — an approach that Cointelegraph Innovation Circle member Tomer Nuni has welcomed.
Web3 companies searching for data analysts may need to rethink traditional hiring channels and strategies.
To share the benefits of DeFi in general and their organization’s work in particular, crypto marketers must do their homework.
To grow the industry and achieve intended goals, crypto industry players must openly discuss the risks of DAO manipulation and pursue real solutions.
Unless a solution to this problem of blockchain transparency is found, it seems unlikely that the metaverse or DeFi will ever go mainstream.
Building momentum in a crypto marketing role can only come through a deep understanding of the space.
Potential investors in the crypto community are looking for many of the same assurances as traditional investors.
Crypto markets are still a “wild west,” and nobody can actually know how things will turn out.
Pioneering a new way of doing business always comes with both risks and rewards, and adopting crypto payments is no different.
VC support helps turn niche, amateur projects into well-funded companies and, in turn, brings legitimacy to the digital asset market.
To fully realize the potential of blockchain technology, it’s important to understand possible limitations — and how to address them.
Blending strong customer service with a commitment to transparency can help new and growing crypto businesses earn market trust.
Both newcomers and industry experts need to be aware of the presence of bad actors in crypto and be cautious in extending trust.
The first step in ensuring a smooth onboarding of digital assets is figuring out how to store these novel assets.
Crypto’s tools and methods can improve many business functions, from tightening transactions to building a loyal community.
Crypto leaders’ toughest challenge may be countering the widespread misinformation circulating about the industry.
From new financial solutions to community development through NFTs to gaming, crypto is set to make a splash in the months ahead.
In a more just world, users have the right to choose what they are sharing and what they are not.
There’s more than financial profit in using NFTs to build a brand.
Kryptomon, a nonfungible token (NFT) play-and-earn blockchain game described as “Pokémon meets Tamagotchi and CryptoKitties.” Kryptomon is the first project to create a living NFT on the blockchain. Players breed, nurture, train and battle their Kryptomons—digital creatures with a unique genetic code composed of 38 different parameters—to complete missions, win challenges and earn money in the form of KMON tokens. In 2022, Kryptomon closed a $10 million Series A round led by NFX, and created three NFT sales—two with Binance NFT and one with crypto.com—that sold out within seconds. Kryptomon is a community-driven Web3 gaming company, with decentralized assets that are owned by the players themselves. Kryptomon’s employees are located all over the world, and many were hired directly from the game’s passionate community. The game never sleeps, and moderators manage international communities in 18 different languages.