Member Since 2022
Tomer Warschauer Nuni
Kryptomon
Netherlands
I am the chief marketing officer of Kryptomon, an NFT play-and-earn blockchain game described as “Pokémon meets Tamagotchi and CryptoKitties.” In Kryptomon, the first project to create a living NFT on the blockchain, players breed, nurture, train and battle their Kryptomons—digital creatures composed of 38 different parameters—to win challenges and earn tokens. I started my first e-commerce business when I was 14 years old, selling CDs and merchandise to heavy metal fans. I like to say that these were the real days of trust on the Internet. I didn’t accept online credit card payments; instead, I gave my customers instructions on how to cut up a pizza box, fold the cardboard around their cash and mail it with a note specifying which T-shirt they wanted. By the time I earned my degree in communication and media studies from Reichman University (IDC Herzliya), I had already worked in cybersecurity in the Israel Defense Forces and founded a digital performance marketing company, VSENSE, that continues to work with global clients today. I am a serial entrepreneur and investor with more than a decade in the blockchain, marketing and e-commerce industries. I specialize in planning and executing product strategy and launch, raising capital, building online communities, and leading successful branding, marketing and social media campaigns. I live in Tel Aviv with my wife and two children. I don’t sleep much, but when I do have free time, I enjoy surfing and superbike racing.
SKILLS
- Digital Marketing
- Growth Strategy and Execution
- Community Building
RECENT CONTENT
May 23rd, 2023
8 ways crypto exchanges can help address liquidity concerns
Crypto exchanges must take the initiative in addressing regulators’ and investors’ concerns about liquidity.
May 15th, 2023
What’s next for NFTs and Web3 in the age of the creator economy?
The advantage of Web3 is that it grants users ownership of their data. Creators will be able to treat their data as their own personal property and be paid for whatever content they create, and others consume.
May 11th, 2023
8 smart strategies for effectively explaining a blockchain scaling solution
Non-experts are much more likely to grasp the value of a scaling solution if it’s related to something they already understand.
May 2nd, 2023
17 factors to consider when evaluating a potential Web3 partnership
Proper vetting of potential Web3 partners includes looking both at traditional business fundamentals and industry-specific USPs.
April 27th, 2023
11 industry leaders discuss effective ways to ensure compliant staking
Staking protocols are subject to evolving and varying regulations, so be prepared to monitor and meet new legal requirements.
April 20th, 2023
17 ways to better explain blockchain projects to potential investors
Remember that blockchain investors aren’t as interested in the journey as they are in the destination.
April 19th, 2023
Embracing the shift in Web3 gaming: From play-to-earn to play-and-earn
As the industry evolves, there's a paradigm shift from the traditional play-to-earn (P2E) model to a more sustainable and inclusive play-and-earn (PAE) approach.
April 18th, 2023
18 industry vets share tips for launching a crypto startup in a bear market
A bear market may not be the best of times for a crypto startup, but it’s not an insurmountable barrier, either.
April 11th, 2023
11 tips for companies considering blockchain to manage logistics
While blockchain can be impactful, it’s not a one-size-fits-all solution; it’s important to consider your unique situation and needs.
April 6th, 2023
15 ways crypto companies can manage costs in the current economy
Balancing cost-cutting efforts with smart efficiency strategies can help crypto companies weather current macroeconomic conditions.
April 4th, 2023
12 ways ecosystem projects can attract more developers
There are multiple strategies to help crypto ecosystems create a welcoming environment for developers.
March 16th, 2023
Exploring the possibilities of Web3 with super apps
Because Web3 applications are decentralized and often owned by their users, who retain full control of the information they share, they could be fertile ground for the next super apps.
March 14th, 2023
10 important social media ‘don’ts’ for crypto and blockchain companies
Bad social media habits can do damage not only to your project and company’s reputation, but also to the burgeoning crypto industry as a whole.
November 9th, 2022
How NFTs could help spearhead crypto’s revival
Two years ago the notion that NFTs could propel a new era of economic growth was the stuff of fantasy.
October 10th, 2022
Why play-and-earn, not play-to-earn, games are the future of Web3
Cointelegraph Innovation Circle member Tomer Nuni offers five ways to build a successful play-and-earn game.
September 6th, 2022
At blockchain game Kryptomon, the community is in the driver’s seat
In blockchain gaming, game creators share don’t fully own their creation — an approach that Cointelegraph Innovation Circle member Tomer Nuni has welcomed.
August 30th, 2022
Six helpful tips for Web3 companies searching for top data analysts
Web3 companies searching for data analysts may need to rethink traditional hiring channels and strategies.
August 18th, 2022
Seven ways crypto marketers can stay in the know about DeFi
To share the benefits of DeFi in general and their organization’s work in particular, crypto marketers must do their homework.
August 4th, 2022
Five ways crypto industry players can address DAO manipulation
To grow the industry and achieve intended goals, crypto industry players must openly discuss the risks of DAO manipulation and pursue real solutions.
August 1st, 2022
For DeFi mass adoption, a decentralized privacy infrastructure is required
Unless a solution to this problem of blockchain transparency is found, it seems unlikely that the metaverse or DeFi will ever go mainstream.
July 21st, 2022
10 industry leaders’ tips to help crypto marketers ‘level up’
Building momentum in a crypto marketing role can only come through a deep understanding of the space.
July 12th, 2022
8 industry leaders’ tips for entrepreneurs considering crypto for funding
Potential investors in the crypto community are looking for many of the same assurances as traditional investors.
July 6th, 2022
Due diligence for crypto investors in times of crashes and busts
Crypto markets are still a “wild west,” and nobody can actually know how things will turn out.
July 5th, 2022
12 factors businesses should consider before accepting crypto payments
Pioneering a new way of doing business always comes with both risks and rewards, and adopting crypto payments is no different.
June 10th, 2022
Crypto VC funding, and how to prevent another dot-com disaster
VC support helps turn niche, amateur projects into well-funded companies and, in turn, brings legitimacy to the digital asset market.
May 26th, 2022
12 things crypto newcomers need to know about blockchain scalability
To fully realize the potential of blockchain technology, it’s important to understand possible limitations — and how to address them.
May 19th, 2022
11 ways crypto leaders are working to build trust in their market
Blending strong customer service with a commitment to transparency can help new and growing crypto businesses earn market trust.
May 17th, 2022
Eight strategies everyone should use to steer clear of fraud in crypto
Both newcomers and industry experts need to be aware of the presence of bad actors in crypto and be cautious in extending trust.
May 17th, 2022
Can banks protect crypto better than crypto companies?
The first step in ensuring a smooth onboarding of digital assets is figuring out how to store these novel assets.
May 9th, 2022
13 strategic advantages leveraging crypto brings to business leaders
Crypto’s tools and methods can improve many business functions, from tightening transactions to building a loyal community.
May 6th, 2022
11 myths that may be holding the crypto industry back
Crypto leaders’ toughest challenge may be countering the widespread misinformation circulating about the industry.
April 15th, 2022
13 crypto trends industry leaders are watching in 2022
From new financial solutions to community development through NFTs to gaming, crypto is set to make a splash in the months ahead.
April 15th, 2022
Data tokenization can make data harvesting fairer
In a more just world, users have the right to choose what they are sharing and what they are not.
April 14th, 2022
12 ways brands can leverage NFTs to better engage customers
There’s more than financial profit in using NFTs to build a brand.
COMPANY INFO
Kryptomon
Kryptomon, a nonfungible token (NFT) play-and-earn blockchain game described as “Pokémon meets Tamagotchi and CryptoKitties.” Kryptomon is the first project to create a living NFT on the blockchain. Players breed, nurture, train and battle their Kryptomons—digital creatures with a unique genetic code composed of 38 different parameters—to complete missions, win challenges and earn money in the form of KMON tokens. In 2022, Kryptomon closed a $10 million Series A round led by NFX, and created three NFT sales—two with Binance NFT and one with crypto.com—that sold out within seconds. Kryptomon is a community-driven Web3 gaming company, with decentralized assets that are owned by the players themselves. Kryptomon’s employees are located all over the world, and many were hired directly from the game’s passionate community. The game never sleeps, and moderators manage international communities in 18 different languages.
AREA OF FOCUS
- Online Games
- Blockchain
- NFTs
INDUSTRY
Gaming