Member Since 2022
I am the chief marketing officer of Kryptomon, an NFT play-and-earn blockchain game described as “Pokémon meets Tamagotchi and CryptoKitties.” In Kryptomon, the first project to create a living NFT on the blockchain, players breed, nurture, train and battle their Kryptomons—digital creatures composed of 38 different parameters—to win challenges and earn tokens. I started my first e-commerce business when I was 14 years old, selling CDs and merchandise to heavy metal fans. I like to say that these were the real days of trust on the Internet. I didn’t accept online credit card payments; instead, I gave my customers instructions on how to cut up a pizza box, fold the cardboard around their cash and mail it with a note specifying which T-shirt they wanted. By the time I earned my degree in communication and media studies from Reichman University (IDC Herzliya), I had already worked in cybersecurity in the Israel Defense Forces and founded a digital performance marketing company, VSENSE, that continues to work with global clients today. I am a serial entrepreneur and investor with more than a decade in the blockchain, marketing and e-commerce industries. I specialize in planning and executing product strategy and launch, raising capital, building online communities, and leading successful branding, marketing and social media campaigns. I live in Tel Aviv with my wife and two children. I don’t sleep much, but when I do have free time, I enjoy surfing and superbike racing.
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Kryptomon, a nonfungible token (NFT) play-and-earn blockchain game described as “Pokémon meets Tamagotchi and CryptoKitties.” Kryptomon is the first project to create a living NFT on the blockchain. Players breed, nurture, train and battle their Kryptomons—digital creatures with a unique genetic code composed of 38 different parameters—to complete missions, win challenges and earn money in the form of KMON tokens. In 2022, Kryptomon closed a $10 million Series A round led by NFX, and created three NFT sales—two with Binance NFT and one with crypto.com—that sold out within seconds. Kryptomon is a community-driven Web3 gaming company, with decentralized assets that are owned by the players themselves. Kryptomon’s employees are located all over the world, and many were hired directly from the game’s passionate community. The game never sleeps, and moderators manage international communities in 18 different languages.