Tim Mangnall

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Assets must be fan-focused, and clubs must work harder to have a grown-up, fan-centric approach to their NFTs — otherwise, their attempts to sell NFTs will end up cartoon-like, too.

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Creators of Web3 projects should understand that many users are coming in with Web2-influenced expectations. Web3 may be the future, but Web3 creators must design with the present in mind and strive for a user experience that blends the familiar with the new and exciting. While industry enthusiasts are knowledgeable about the technology, terms and potential of Web3 and crypto, newcomers — even those with high interest in the industry — likely are not.  When exploring a Web3 project, if novice users encounter a user interface that’s easy, intuitive and fun to use, they’re more likely to become enthusiasts both for the project and the industry. Here, 12 members of Cointelegraph Innovation Circle discuss some improvements to Web3 UIs that can improve the user experience.

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As part of an untraditional industry, crypto companies may need untraditional strategies to build loyal, talented teams. Across industries, companies are struggling to find and retain talent. In highly specialized tech companies, that struggle is even more difficult and requires real tenacity. And in highly specialized tech companies in the emerging crypto space, leaders need tenacity, creativity and, possibly, a willingness to reinvent the wheel. While the “newness” of the crypto space and the technology that fuels it may currently prove an obstacle for crypto companies on the hunt for talent, its potential and vision, and its pioneers’ willingness to challenge traditional boundaries, can be a game-changing asset in attracting those looking to make a difference in a changing world. Here, 16 members of Cointelegraph Innovation Circle share tips to help leaders of crypto and Web3 companies find the bright — and the right —  talent they’re looking for.

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Ignoring the concerns of crypto skeptics isn’t an option, but educating them requires careful thought and smart strategies. No matter how enthusiastic crypto pioneers are about the industry and its potential, there’s no denying that crypto has something of an image problem. Skeptics point to a variety of factors — the current lack of regulation, the historic volatility of crypto coins, the environmental impact of the industry’s heavy use of technology and more — as reasons newcomers should steer clear of crypto (at least for now). Crypto leaders acknowledge the industry’s growing pains, and they regularly assert their commitment to addressing issues such as regulation and environmental impact. And they realize that, even though they may be frustrating, skeptics’ concerns are worth addressing directly, because as they learn more, skeptics often become converts. Here, nine members of Cointelegraph Innovation Circle discuss persuasive ways to address the questions and misconceptions of crypto’s naysayers.

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Given the relative novelty of the NFT space, those wishing to get involved are still very much in need of guidance.

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Blending strong customer service with a commitment to transparency can help new and growing crypto businesses earn market trust.  Gaining market trust is an early hurdle for any new company — gaining market trust as a new company in a new industry is an even bigger challenge. Those new to the crypto industry can be wary because they’re still learning its complexities and technologies, while those who have been in crypto for a while place a high value on transparency and community. According to crypto leaders, combining robust customer service with transparency about their work in an ever-evolving industry helps earn the trust of customers and colleagues. Here, 11 members of Cointelegraph Innovation Circle share specifics about what they’re doing to foster trust in their unique missions and work.