Peter Evans

Member Since 2022

Peter Evans

Chief Strategy Officer

McFadyen Digital

Atlanta Area

Peter is Chief Strategy Officer at McFadyen Digital, a global leader in platform strategy and marketplace development. Peter has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has held senior strategy at large global enterprises (former partner at KPMG, strategy and analytics at GE) as well as web3 startups (RCRDSHP). He is a lifetime member of the Council on Foreign Relations and served on the board of the National Association for Business Economics. Peter been at the forefront of identifying and articulating significant new trends, including the rise of experience platforms (XPlatforms) through his collaboration with Joe Pine. He is the co-chair of the MIT Platform Strategy Summit and the NTWRK Summit in Barcelona, Spain. He is an Instructor at Caltech Executive Education and a visiting instructor at Dartmouth College. Peter received his BA from Hampshire College and his master’s degree and PhD degree from MIT. A world traveler, he has visited to more than 50 countries, and lived in Tokyo for four years. Peter is also an electronic music DJ (deephouse, techhouse, DnB and techno) with a keen interest in playing gigs in the metaverse.


  • Executive Management
  • Corporate Strategy
  • Business Analysis


July 8th, 2022

Strategic planning and the future of Web3

Scenario planning is a well-established approach for imagining alternative futures and their interconnected impact, and it is time to apply this method to Web3.

April 14th, 2022

Rising demand for Web3-savvy data analysts

There are a number of ways that Web3 companies can improve the prospect of landing just the right analytic talent.


McFadyen Digital

McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaces, we’ve built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). We’re honored to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB, AB InBev, ACCO, Albertsons, American Red Cross, American Eagle Outfitters, US Army, US Agriculture Dept, (and many more) have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil, and India.


  • Corporate Training
  • Strategic Planning
  • Web3 (Web 3.0)


Information Technology & Services