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Mark Soares

CMO & FounderBlokhaus Inc

Portsmouth, NH 03801

Member Since January 2022

Published content

16 tips to help blockchains companies refine their marketing messages

expert panel

Blockchain companies aren’t just selling themselves; they’re also selling the industry’s technology and principles as a whole.  Word about blockchain technology’s benefits has penetrated the global marketplace, so now’s the time for blockchain businesses to begin deliberately refining and sharing their marketing messages. Like other service businesses, blockchain companies have to find effective ways to explain why their service in particular is the right choice for a potential client’s unique needs. However, unlike service companies in other industries, in many cases, blockchain leaders will be marketing a service that B2B clients may be intrigued by but don’t understand well. Marketing a business always takes a lot of hustle, and blockchain technologies will likely need to blend traditional marketing methods focused on their own unique benefits with new strategies to make B2B clients outside the industry excited about what blockchain can do. Below, 16 members of Cointelegraph Innovation Circle share tips to help blockchain companies improve their marketing strategies to attract and land potential clients.

The importance of 'ghost rate' in gauging meaningful adoption


Ghost Rate is not just a metric; it's imperative for brands seeking to tap into the transformative potential of blockchain technology.

14 Web3 marketing strategies that can increase exposure and consumer trust

expert panel

Leveraging the right blend of marketing strategies can not only raise a Web3 brand’s profile but also earn users’ trust. Web3 has its share of high-profile influencers who have opened the door to consumer and business interest in the industry. While this creates a tide that can help raise the profile of all companies in the space, eventually a Web3 brand will need to find a way to stand out and stand on its own two feet. Traditional marketing methods like thought leadership, social media outreach and working for earned media coverage can all be leveraged by Web3 companies, but it’s also wise to lean into the space’s unique strengths, including its technology and commitment to community. Below, 14 members of Cointelegraph Innovation Circle discuss marketing strategies Web3 brands can use to both increase exposure and build trust among current and prospective users.

Brands: Stop treating NFT drops like ad campaigns


So many brands jumped into the NFT craze in 2022. Now, some are finding themselves stuck in an unsustainable "engagement ponzi" with users.

16 ways blockchain and crypto leaders can better educate prospective users

expert panel

The crypto and blockchain industries may need to shed some insular tendencies to successfully attract prospective users. While crypto and blockchain have their share of enthusiastic pioneers, these industries can’t survive and thrive without attracting new users. Many cite the space’s tech-forward complexity as a barrier, but does it have to be? And are industry leaders adding to the problem by not working to reach prospective users where they are? The close-knit nature of the blockchain and crypto industries can be both a strength and an impediment, and it may be time for insiders to step outside echo chambers to better understand what prospective new users want to know and how to give them that information. Below, 16 members of Cointelegraph Innovation Circle discuss ways the blockchain and crypto industries can improve outreach to potential new users.

16 industry leaders on practical ways to boost crypto’s reputation

expert panel

Changing negative perceptions of the crypto industry entails a combination of education and consistent, smart SOPs. While it has staunch defenders and high-profile enthusiasts, there’s no question the crypto industry has been the subject of intense scrutiny. Many leading voices, from media figures and financial pundits to elected officials, fairly regularly publish opinions on crypto ranging from skeptical to downright hostile. And a recent spate of less-than-positive events in the crypto space isn’t helping to enhance the industry’s broader reputation. While industry leaders can’t change the past or control the actions of unscrupulous actors, they can do more to strengthen crypto’s foundation and spread the word about the space’s positive potential. Below, 16 members of Cointelegraph Innovation Circle share practical ways industry leaders can help improve crypto’s reputation among the general public.

Company details

Blokhaus Inc


Marketing & Advertising

Company size

11 - 50