Linda Lee

Member Since 2022

Linda Lee

EVP and GM

PLAYSTUDIOS

California

Linda is a 0-1 Entrepreneur, and a Technology Innovator that created over $1.5B in value with an M.O. to “Make It Happen and Make a Difference.” In her early days, Linda transformed digital advertising with industry-first Machine Learned Behavioral Targeting at Yahoo! Linda also pioneered Rewarded Play for mobile games at PLAYSTUDIOS where she grew revenue from $0 to over $125MM in run-rate. As the VP of Operations, Linda grew Zynga’s Casual Game division by over 1.5MM DAU in less than 1 year. She also delivered omni-channel advertising platforms at Walmart that doubled Walmart’s Media revenue year-over-year. She recently founded WonderBlocks.io where she created an on-chain turnkey “play-to-earn” solution for Web 2 games. WonderBlocks was recently acquired by PLAYSTUDIOS, where Linda is now the EVP and GM of playBLOCKS, a division focused on extending Rewarded Play for PLAYSTUDIOS. She is a domain Expert in: Gaming, Blockchain, NFT marketplaces, Consumer and Small Business Marketplaces, Social & Mobile Apps, Loyalty Programs, Advertising Systems and Technology, and Machine Learning. She specializes in Entrepreneurship, Product Strategy, Monetization, Business Modeling, Operations and People Management.


SKILLS

  • Product Management
  • Innovation & Growth
  • Ideation

COMPANY INFO

PLAYSTUDIOS

PLAYSTUDIOS is a leader in Rewarded Play. Players play highly engaging games, while earning a loyalty currency that gives them access to real world rewards.


AREA OF FOCUS

  • Gaming
  • Loyalty Programs
  • NFTs

INDUSTRY

Gaming