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Lawrence Hutson

Co-Founder and CTOAdlunam Inc

Miami, FL

Member Since June 2023


Product Development
Sales Management
Strategic Planning


Lawrence co-founded and served as CTO for Travelocity, the world’s first travel website (and largest Ecommerce site at the time) that was acquired by Expedia for $280m. He was a contractor to GTE (now Verizon), building the world’s first global Internet based on TCP/IP. Lawrence founded Nexgen Travel Distribution in Munich in 2005, leading the company through seed, Series A, and Series B funding rounds. In 2018 he began focusing exclusively on blockchain and decentralization in the Web 3.0 world, and has served as CTO, architect, consultant, advisor, investor, and designer to numerous successful tier 1 blockchain projects.

Published content

13 DeFi leading practices CeFi companies would be wise to emulate

expert panel

To better meet the changing needs and demands of users, CeFi companies should take a close look at what makes DeFi companies appealing. While there are inherent strengths to be found in both centralized finance and decentralized finance companies, there are certain areas in which DeFi shines, including user empowerment, transparency and reach. While customers may be drawn to CeFi’s perceived security and strength advantages, in an increasingly digital, global economy, if CeFi companies can’t keep up with the user expectations being set by DeFi technologies and protocols, their advantages may come to count for less among younger users and markets (or even disappear altogether). To avoid a slow slide into irrelevance — and to better serve their current users — DeFi companies should take a look at the aspects of CeFi consumers find most appealing. Below, 13 members of Cointelegraph Innovation Circle share a few of the leading DeFi practices CeFi companies would be wise to emulate.

Company details

Adlunam Inc

Company bio

Engage to Earn NFT-Integrated Proof of Attention IDO Platform for the Web 3.0 Attention Economy



Area of focus


Company size

11 - 50