German Ramirez

THE RELEVANCE HOUSE is a Swiss-based branding and marketing agency specialized in blockchain and Web3. We offer a unique combination of Web3 and strategic marketing expertise, to ensure that your message doesn’t get lost in this noisy market. You deliver a product; but your target buys into a brand. And most blockchain businesses underestimate the importance of consciously, strategically and intentionally building their brand. You can’t afford to keep doing the same old marketing without knowing that it’s telling the right story. Your brand is a real asset, so make sure that your marketing spend is adding to that value – not just to your costs. That’s why you need us as your partner. We have been working at the interface of branding in blockchain for over half a decade, partnering with over 50 clients. Our knowledge and experience spans every major area of this space, from layer-1 protocols, trading, and custody, to metaverse projects and NFT platforms. We use a proprietary methodology, grounded in science, to draw out the essence of the brand and create a strong and relevant brand proposition. With this in hand, we have the clarity and confidence to create, plan and execute highly targeted communications that generate measurable, sustainable impact. Less sizzle; more substance. That’s how we build brands to last. This is our home. This is what we love to do.