Gavin Gillas

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With NFTs, the key ingredients for success run contrary to traditional management practices.

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Blending strong customer service with a commitment to transparency can help new and growing crypto businesses earn market trust.  Gaining market trust is an early hurdle for any new company — gaining market trust as a new company in a new industry is an even bigger challenge. Those new to the crypto industry can be wary because they’re still learning its complexities and technologies, while those who have been in crypto for a while place a high value on transparency and community. According to crypto leaders, combining robust customer service with transparency about their work in an ever-evolving industry helps earn the trust of customers and colleagues. Here, 11 members of Cointelegraph Innovation Circle share specifics about what they’re doing to foster trust in their unique missions and work.

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Crypto’s tools and methods can improve many business functions, from tightening transactions to building a loyal community. It’s easy for outsiders looking at the crypto industry to get all tied up in the tech lingo, but crypto pioneers will tell you there’s much more to the industry than its cutting-edge tech tools. For industry leaders, crypto’s central goal of building communities is as (or more) important as the innovations tech tools like blockchain bring. Crypto leaders are not only enthusiastic about the ways industry technology can smooth and tighten business transactions, but they’re also proud of the intrinsic ways that not only they, but also their followers, can be rewarded. Below, 13 members of Cointelegraph Innovation Circle share some of the significant strategic advantages business leaders can realize through crypto.