Cindy Jin

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Blockchain companies aren’t just selling themselves; they’re also selling the industry’s technology and principles as a whole.  Word about blockchain technology’s benefits has penetrated the global marketplace, so now’s the time for blockchain businesses to begin deliberately refining and sharing their marketing messages. Like other service businesses, blockchain companies have to find effective ways to explain why their service in particular is the right choice for a potential client’s unique needs. However, unlike service companies in other industries, in many cases, blockchain leaders will be marketing a service that B2B clients may be intrigued by but don’t understand well. Marketing a business always takes a lot of hustle, and blockchain technologies will likely need to blend traditional marketing methods focused on their own unique benefits with new strategies to make B2B clients outside the industry excited about what blockchain can do. Below, 16 members of Cointelegraph Innovation Circle share tips to help blockchain companies improve their marketing strategies to attract and land potential clients.

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If they start in the right place and leverage the many available resources, devs new to blockchain can become thriving community members. Tech developers looking for a new challenge may well be turning their attention to blockchain. The space is still fresh enough that a newcomer can get in on the ground floor of exciting new developments and take their place among industry pioneers. However, devs who are used to being “tech gurus” may hesitate at the threshold, uncertain where to begin their professional journey with blockchain. And there’s no doubt there’s important homework to be done before leaping in. Below, 10 members of Cointelegraph Innovation Circle share some tips for curious developers who are new to blockchain coding and programming but want to join the growing professional community.

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Proper vetting of potential Web3 partners includes looking both at traditional business fundamentals and industry-specific USPs. When considering Web3 partnerships, the background and perspective of the evaluator may lead to blind spots. Traditional companies and investors may know the business fundamentals and financial metrics to examine but be unclear on industry-specific “must-haves” such as necessary tech capabilities and a committed fan base. Industry insiders, on the other hand, may be impressed by a potential partner’s community presence and the features they promote but overlook the health of the financial and advisory foundations.    To ensure a profitable partnership that brings value to both parties and to end-users, it’s essential to examine both the big picture and the telling details. Below, 17 members of Cointelegraph Innovation Circle share tips for companies and individuals engaged in evaluating a potential Web3 partnership.

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A bear market may not be the best of times for a crypto startup, but it’s not an insurmountable barrier, either. Launching a startup in any industry is hard. Launching during a bear market is even harder. Launching a startup in a bear market in a relatively new industry like crypto — which many investors don’t fully understand and which has had its share of recent negative headlines — brings a whole additional slate of challenges. But as many industry pioneers have proven, it’s not impossible, as long as founders follow a few smart strategies. Many of the members of Cointelegraph Innovation Circle are startup founders themselves, and all are longtime industry veterans and market watchers. Here, 18 of them share their tested tips for crypto companies starting out during these volatile times.

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To successfully “rebrand” NFTs in the mainstream public consciousness, companies need to double down on utility instead of hype.   There’s widespread public confusion around much of what the crypto industry does and is hoping to achieve, but it’s likely there’s no facet of the space that has attracted as much negative attention as nonfungible tokens. From environmental concerns about the tokens’ carbon footprint to the “you don’t really own anything” disdain of so-called “right clickers,” the NFT truly seems to be a love-it-or-hate-it product.  Convincing the doubters that NFTs are more than just status symbols or high-risk, high-adrenaline investments will take a blend of education and a commitment to tap into the technology’s demonstrable utility. Below, seven members of Cointelegraph Innovation Circle share strategies to combat the mainstream stigma surrounding the NFT space.