Member Since September 2022
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About
An award winning marketer and entrepreneur, Chris started his career launching an eCommerce automotive retail start-up in 2005. In the marketing and communications industry, he has specialized in strategy first, digital led, technology powered, and data-driven initiatives. Delivering business strategies and marketing approaches that transform how ecosystem go-to-market in the modern world is what he loves most. Today, Chris is working to advance human-centric blockchain based technology projects. His ambition is to apply best-in-class brand experience design to deliver on usability and adoption of the emerging technology. Chris feeds his entrepreneurial spirit by running a food start-up in New York, while collaborating with major global brands. His experience spans the Blockchain, CPG, Electronic, Entertainment, Financial, Media, Non-profit, Pharmaceutical, Sport, Start-up, and Technology categories. His strengths are in his ability to digest, identify, and deliver innovative solutions to business challenges. Over his career, Chris has collaborated with clients like: Answer ALS, Breaker, First Republic Bank, Harman International Industries, Infiniti Motor Company Ltd, Johnson & Johnson, Keds, Nielsen, Novartis, Prestige Brands, and Stanley Black & Decker. He’s won three Clios for work with Answer ALS, a health focused non-profit start-up, in collaboration with Microsoft and the NFL. Chris has a knack for leading partners to deliver non-traditional, data-centric approaches to business transformation with a focus on measurable outcomes. A few pieces of work that he is particularly proud of are: - Global rebrand of SingularDTV to Breaker to become more consumer-centric (featured in AdWeek, 2019). - Answer ALS "Game-Changing Moments" campaign in partnership with the NFL (2015) and "Signed by Steve" in partnership with the NFL and Microsoft (2016), which received Clio Sport, Gold + Silver, recognition. - The Distortion of Sound by Harman, the 2015 One Screen Winner in the Best Documentary Category. - The Ladies First Since 1916 campaign for Keds. - SailGP x NEAR partnership delivering commercialization of a DAO racing team, primitives for fan-loyalty built with Oracle via CrowdTwist, and NFT projects beyond the hype.
Chris Ghent
Published content
expert panel
A bear market may not be the best of times for a crypto startup, but it’s not an insurmountable barrier, either. Launching a startup in any industry is hard. Launching during a bear market is even harder. Launching a startup in a bear market in a relatively new industry like crypto — which many investors don’t fully understand and which has had its share of recent negative headlines — brings a whole additional slate of challenges. But as many industry pioneers have proven, it’s not impossible, as long as founders follow a few smart strategies. Many of the members of Cointelegraph Innovation Circle are startup founders themselves, and all are longtime industry veterans and market watchers. Here, 18 of them share their tested tips for crypto companies starting out during these volatile times.
expert panel
To successfully “rebrand” NFTs in the mainstream public consciousness, companies need to double down on utility instead of hype. There’s widespread public confusion around much of what the crypto industry does and is hoping to achieve, but it’s likely there’s no facet of the space that has attracted as much negative attention as nonfungible tokens. From environmental concerns about the tokens’ carbon footprint to the “you don’t really own anything” disdain of so-called “right clickers,” the NFT truly seems to be a love-it-or-hate-it product. Convincing the doubters that NFTs are more than just status symbols or high-risk, high-adrenaline investments will take a blend of education and a commitment to tap into the technology’s demonstrable utility. Below, seven members of Cointelegraph Innovation Circle share strategies to combat the mainstream stigma surrounding the NFT space.