Chris Ghent

An award winning marketer and entrepreneur, Chris started his career launching an eCommerce automotive retail start-up in 2005. In the marketing and communications industry, he has specialized in strategy first, digital led, technology powered, and data-driven initiatives. Delivering business strategies and marketing approaches that transform how ecosystem go-to-market in the modern world is what he loves most. Today, Chris is working to advance human-centric blockchain based technology projects. His ambition is to apply best-in-class brand experience design to deliver on usability and adoption of the emerging technology. Chris feeds his entrepreneurial spirit by running a food start-up in New York, while collaborating with major global brands. His experience spans the Blockchain, CPG, Electronic, Entertainment, Financial, Media, Non-profit, Pharmaceutical, Sport, Start-up, and Technology categories. His strengths are in his ability to digest, identify, and deliver innovative solutions to business challenges. Over his career, Chris has collaborated with clients like: Answer ALS, Breaker, First Republic Bank, Harman International Industries, Infiniti Motor Company Ltd, Johnson & Johnson, Keds, Nielsen, Novartis, Prestige Brands, and Stanley Black & Decker. He’s won three Clios for work with Answer ALS, a health focused non-profit start-up, in collaboration with Microsoft and the NFL. Chris has a knack for leading partners to deliver non-traditional, data-centric approaches to business transformation with a focus on measurable outcomes. A few pieces of work that he is particularly proud of are: - Global rebrand of SingularDTV to Breaker to become more consumer-centric (featured in AdWeek, 2019). - Answer ALS "Game-Changing Moments" campaign in partnership with the NFL (2015) and "Signed by Steve" in partnership with the NFL and Microsoft (2016), which received Clio Sport, Gold + Silver, recognition. - The Distortion of Sound by Harman, the 2015 One Screen Winner in the Best Documentary Category. - The Ladies First Since 1916 campaign for Keds. - SailGP x NEAR partnership delivering commercialization of a DAO racing team, primitives for fan-loyalty built with Oracle via CrowdTwist, and NFT projects beyond the hype.