Charles Adkins
Global VP of Marketing | Founder | CMOAdmix | NFT Thought Leaders | F5 Consulting Group, Inc
Member Since January 2022
About
For over 20 years I have thrived as a trailblazing and innovative Chief Marketing Officer & Senior Communications Executive with international and domestic experience in the private & public sectors, both with Fortune 500 brands and venture backed startups. Most recently as VP of Marketing for Mark Cuban & Dapper Labs backed NFT Genius after spending time as the VP of NFTs at Polygon. I have been lucky enough to be viewed as a thought leader throughout my career in the areas of human experience, copywriting, brand interaction, creative direction, and now blockchain & NFTs. In the late 1990's I founded a pioneering digital marketing agency, F5 Creative, that is still on the leading edge of innovation and marketing frontier exploration to this day. Over the years, F5 Creative has made substantial contributions to high-growth ventures and award-winning agencies like Ogilvy, Wunderman Thompson, BBDO, and to iconic brands like AT&T, Uber, ESPN, Anheuser Busch, Red Bull, Disney, MGM, Marvel, Nike, Google, NASCAR, L'Oreal, and many others. I also enjoy volunteering my time as a strategy consultant in the public services and non-profit sectors for The State of California Office of Tourism, National School Board Association, California State University System, Disabled American Veterans, No Kid Hungry, Wounded Warrior Project, GeekWise Coding Academy, and Urban Land Institute. With meaningful collaboration and empathetic communication at the heart of my work, I hold a strong drive when it comes to leading new ideas into the market and pushing technological boundaries in the universe of marketing, communications, and advertising. No matter what your situation is I look forward to having a conversation to explore how our paths intersect professionally or even if you just want some awesome recommendations for food and travel.
Charles Adkins
Published content
expert panel
To fully realize the potential of blockchain technology, it’s important to understand possible limitations — and how to address them. Blockchain technology’s potential is one of the most exciting facets of the crypto industry for both insiders and the crypto-curious. A shared, immutable, verifiable method to store and track data has clear possibilities outside cryptocurrency for industries ranging from stock trading to healthcare. As with any technology, though, there are potential stumbling blocks. Blockchain scalability is an important concept for consideration for both existing and new blockchains, which must be able to manage and process ever-increasing amounts of data. While experts in crypto agree that it’s important to grasp the fundamentals of blockchain scalability, many assert that it’s not an insurmountable obstacle to crypto’s growth. Below, members of Cointelegraph Innovation Circle share details about blockchain scalability that they think are important for less-experienced players to understand, and why.
expert panel
Both newcomers and industry experts need to be aware of the presence of bad actors in crypto and be cautious in extending trust. The crypto industry is sometimes decried as being a haven for fraud, but since the dawn of business and industry, there have always been those who are willing to take advantage of others to get ahead. The difference in crypto may be the sophisticated methods available to and regularly leveraged by tech-savvy fraudsters. A strength of crypto over earlier industries is its enthusiastic digital community. This makes it possible for both newcomers to crypto and those with expertise in the industry to steer clear of fraud — but it requires a blend of healthy skepticism with careful research. Here, eight members of Cointelegraph Innovation Circle share strategies everyone who is or is becoming active in crypto should leverage to avoid fraud.
expert panel
Mar 24, 2022
While minimal tech expertise is a common stumbling block, it’s not the only issue making new investors wary of crypto.Even though the crypto industry doesn’t lack high-profile supporters, entrepreneurs may still be reluctant to enter the space. The central role of technology may be the primary barrier, but it’s not the only one, and the industry is unlikely to see the level of growth its potential justifies unless these barriers are addressed.It’s essential for current crypto leaders to play a role in breaking down the barriers keeping newcomers at bay. Here, 12 members of Cointelegraph Innovation Circle discuss the obstacles they see keeping new entrepreneurs out and how they can be addressed.
expert panel
When seeking new connections in crypto, it’s wise to watch for enthusiasm and energy as well as experience. Crypto is a fresh and exciting industry, but its relative newness can make it a challenge to build an extended network. Finding people with significant (or any) experience in crypto isn’t the only important criterion. To grow the space and see it reach its full potential, crypto pioneers need a holistic vision of the industry’s possibilities.Many of the qualities that make for a great potential connection in any industry apply in crypto, too, but it’s when those qualities come with a genuine passion for the space that real progress can happen. Below, 12 members of Cointelegraph Innovation Circle share the qualities they’re searching for when expanding their crypto network.