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Betsy Proctor

EVP Global PartnershipsSweet

Nashville Area

Member Since January 2022

Published content

Consumer loyalty is waning: Web3 could bring it back

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Understanding and nurturing fan loyalty may be even more essential in the sporting world than in most industries.

14 reasons crypto can intimidate entrepreneurs

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Better education and expanded support services could draw those hesitating on the sidelines into the crypto industry.When it comes to expansion, the crypto industry isn’t necessarily suffering from a lack of interest. Crypto’s freedom and potential offer a lot of appeal to entrepreneurs. But even those who are natural risk-takers may hesitate in the face of the nebulous nature of crypto, which lacks the regulatory guide rails, long-established professional groups and educational establishment of traditional industries.Pinpointing crypto’s needs and helping newcomers find the direction they’re looking for is a task best tackled by those who have already established a footprint in the industry. Here, 14 members of Cointelegraph Innovation Circle discuss the issues that may be keeping newcomers to the industry from jumping in, as well as what can be done about it.

12 signs of a promising crypto connection

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What someone has done in crypto is important, but why they have done it may be even more so.Whether you’re searching for a new partner or employee or just looking to build your network, due diligence is particularly important in the crypto space. Newcomers may need more time to come to grips with the industry’s nuances and potential, and there are also unscrupulous actors interested only in a quick profit.The members of Cointelegraph Innovation Circle know both the positive indicators and the warning signs to look for. Below, 12 of them discuss the signs that show them someone is a crypto connection worth pursuing.

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