Ben Knaus

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Leveraging the right blend of marketing strategies can not only raise a Web3 brand’s profile but also earn users’ trust. Web3 has its share of high-profile influencers who have opened the door to consumer and business interest in the industry. While this creates a tide that can help raise the profile of all companies in the space, eventually a Web3 brand will need to find a way to stand out and stand on its own two feet. Traditional marketing methods like thought leadership, social media outreach and working for earned media coverage can all be leveraged by Web3 companies, but it’s also wise to lean into the space’s unique strengths, including its technology and commitment to community. Below, 14 members of Cointelegraph Innovation Circle discuss marketing strategies Web3 brands can use to both increase exposure and build trust among current and prospective users.

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To persuade TradFi firms and Web2 users to think outside the box, Web3 pioneers first have to do so themselves. When it comes to traditional finance, crypto and blockchain leaders are faced with something of a disconnect. TradFi firms are in one sense competition, but unless TradFi comes to embrace Web3, Web3 can’t reach its full potential. Complicating efforts to reach out to TradFi are mutual feelings of uncertainty: Crypto and blockchain pioneers fear that TradFi’s influence may weaken the consumer- and transparency-first commitment industry enthusiasts value, while TradFi firms are wary of a new industry whose technology and guidelines they don’t understand. With its long history, traditional finance is familiar to consumers and has earned widespread trust. By partnering with TradFi firms, Web3 organizations could accrue some of that positive feeling. Further, by viewing TradFi as a potential customer base, Web3 firms could begin to grow organically. From “ceasing hostilities” to spreading a wider net, there are many things crypto and blockchain leaders can do to bridge the gap between Web3 and TradFi. Below, 16 members of Cointelegraph Innovation Circle share their ideas.

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The crypto and blockchain industries may need to shed some insular tendencies to successfully attract prospective users. While crypto and blockchain have their share of enthusiastic pioneers, these industries can’t survive and thrive without attracting new users. Many cite the space’s tech-forward complexity as a barrier, but does it have to be? And are industry leaders adding to the problem by not working to reach prospective users where they are? The close-knit nature of the blockchain and crypto industries can be both a strength and an impediment, and it may be time for insiders to step outside echo chambers to better understand what prospective new users want to know and how to give them that information. Below, 16 members of Cointelegraph Innovation Circle discuss ways the blockchain and crypto industries can improve outreach to potential new users.

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Blockchain technology is about much more than cryptocurrency; its current and potential uses could permanently transform multiple industries. In the wider public community, blockchain technology may be best known as the engine powering cryptocurrencies. But while there may be growing understanding about what the technology does do, many outside the crypto industry may not grasp what it could do. Blockchain technology doesn’t need to be locked into cryptocurrency. Instant, open and secure digital transactions could be leveraged by governments, businesses and consumers to simplify and secure a variety of processes and functions. Here, 10 members of Cointelegraph Innovation Circle discuss ways blockchain technology is (and could be) revolutionizing a variety of transactions and interactions.

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Building momentum in a crypto marketing role can only come through a deep understanding of the space. Becoming a successful marketing pro with a focus on a new industry is challenging. When that industry is built on new technology and revolutionary ideas about how that technology can transform the ways we do business, the challenge rises to a whole new level. The crypto industry faces something of a PR headwind, as many traditional media sources and consumers don’t understand the underlying technology or its full potential. Finding success as a crypto marketer means equipping yourself with the experience and knowledge to educate and inspire the next generation of crypto enthusiasts. Below, 10 members of Cointelegraph Innovation Circle share their tips to help aspiring crypto marketers “level up.”

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Either way, this was needed to wash out some of the nonsense in our space.