Member Since 2022
I am the Founder and CEO of award-winning PR firm SlicedBrand, with over 20 years of experience in public relations and marketing. I have successfully led the PR activities of over a thousand technology companies and hundreds of crypto projects, including IOTA, Bancor, Theta, Zilliqa, Waves, Finoa, and more. I've been named by Business Insider as one of the 36 best public relations people in the tech industry (https://www.businessinsider.com/top-public-relations-experts-in-the-technology-industry-2020-11?r=DE&IR=T#ayelet-noff-founder-and-ceo-slicedbrand-25). I am/have been a regular contributor at publications such as Cointelegraph, TechCrunch, Mashable, VentureBeat, Forbes, and The Next Web, and host of ‘Startups Around the World’ on the i24 News Channel. In my "spare" time, I lecture on how to pitch the media at conferences around the world.
Bad social media habits can do damage not only to your project and company’s reputation, but also to the burgeoning crypto industry as a whole.
The crypto and blockchain industry grew up with Twitter, and the platform remains a vital networking tool.
In a time when VC funding is hard to come by, crypto companies seeking to attract investors must focus on value, not hype.
PR “as usual” will move away from the norms we’ve grown used to, especially when it comes to utilizing Twitter for communicating with media.
Full transparency around transactions, projects and technologies is the only way crypto can grow as an industry.
We’re not always in a position to predict when a crisis will strike, especially in the volatile tech and crypto spaces. But that doesn’t mean we can’t prepare for one. Here’s how.
An understanding of the overall ecosystem as well as the details of individual projects is essential for those in TradFi who are exploring Web3.
No industry’s immune to the effects of a bear market, and Web3 creators must adapt to weather the evolving economic conditions.
The crypto industry might gain traction and win consumer confidence more quickly by learning some do’s (and don’ts) from traditional markets.
The inroads crypto has already made as not only an acceptable, but a desirable, form of payment are likely to continue to expand.
To share the benefits of DeFi in general and their organization’s work in particular, crypto marketers must do their homework.
Having an agile approach to PR will help you maximize the results of your press outreach efforts.
Ignoring the concerns of crypto skeptics isn’t an option, but educating them requires careful thought and smart strategies.
Building momentum in a crypto marketing role can only come through a deep understanding of the space.
Looking at how communications were handled by some crypto teams, there are lessons to be learned that can help repair communication rifts in the crypto ecosystem.
At SlicedBrand, our award-winning female-led team makes sure that clients’ messages are heard by the most relevant audiences around the world, getting you exposure in the crypto, tech, mainstream, lifestyle, and business publications you need to move the needle for your business and open doors. Using our extensive network of connections at top-tier sites, as well as our creativity and experience in storytelling, SlicedBrand navigates the rapidly changing media landscape to share our clients’ stories in the most effective manner.
Public Relations & Communications