Member Since June 2022
Skills
About
I am the Founder and CEO of award-winning PR firm SlicedBrand, with over 20 years of experience in public relations and marketing. I have successfully led the PR activities of over a thousand technology companies and hundreds of crypto projects, including IOTA, Bancor, Theta, Zilliqa, Waves, Finoa, and more. I've been named by Business Insider as one of the 36 best public relations people in the tech industry (https://www.businessinsider.com/top-public-relations-experts-in-the-technology-industry-2020-11?r=DE&IR=T#ayelet-noff-founder-and-ceo-slicedbrand-25). I am/have been a regular contributor at publications such as Cointelegraph, TechCrunch, Mashable, VentureBeat, Forbes, and The Next Web, and host of ‘Startups Around the World’ on the i24 News Channel. In my "spare" time, I lecture on how to pitch the media at conferences around the world.
Ayelet Noff
Published content

expert panel
Leaders of traditional companies across industries may be hearing a lot about the unique versatility and security of blockchain technology and wondering what role it could play in their own businesses. With many pundits proclaiming Web3 and decentraIization to be the future of business and financial transactions, there is likely a sense of urgency behind at least better understanding the possible benefits. Rather than striking out on its own, a traditional company might benefit from partnering with a well-matched blockchain project, whose leaders can offer expertise not only in the underlying technology, but also in the best ways to leverage it. Below, 10 members of Cointelegraph Innovation Circle discuss ways traditional companies — and their blockchain partners — could benefit from teaming up.

expert panel
A combination of trends already underway and deliberate industry action could lead to crypto’s watershed moment in terms of public adoption. For many, the crypto industry feels as though it's hovering on the brink. It attracts high-profile attention and headlines; yet widespread public interest and adoption haven't yet followed. There may be a variety of factors giving the public pause, ranging from stories of misconduct by bad actors to simply a lack of understanding of the industry's technology, philosophy and potential. But is it possible some significant trend or development could tip the scales in crypto's favor? Below, 13 members of Cointelegraph Innovation Circle speculate about some of the factors and events they believe could lead to a groundswell of interest in the crypto industry among the general public.

expert panel
To successfully scale, crypto and blockchain companies need to know as much about business development as they do about their technology. Founders of crypto and blockchain companies launch with a vision of bringing an innovative and impactful service to the business or consumer marketplace. And as with entrepreneurs in any industry, they have the goal of growing. With expertise in the technology and its potential, leaders of crypto and blockchain firms may be clear on the "nuts and bolts" aspects of scaling — infrastructure upgrades, interoperability, compliance and so on — but less knowledgeable about the business development side of growing a company. Crypto and blockchain companies seeking to expand will need to make multiple decisions — but first, they need to know all the questions that have to be answered. Below, 16 members of Cointelegraph Innovation Circle share some of the factors growing companies will need to examine and offer their tips for confidently moving forward.

expert panel
Blockchain companies aren’t just selling themselves; they’re also selling the industry’s technology and principles as a whole. Word about blockchain technology’s benefits has penetrated the global marketplace, so now’s the time for blockchain businesses to begin deliberately refining and sharing their marketing messages. Like other service businesses, blockchain companies have to find effective ways to explain why their service in particular is the right choice for a potential client’s unique needs. However, unlike service companies in other industries, in many cases, blockchain leaders will be marketing a service that B2B clients may be intrigued by but don’t understand well. Marketing a business always takes a lot of hustle, and blockchain technologies will likely need to blend traditional marketing methods focused on their own unique benefits with new strategies to make B2B clients outside the industry excited about what blockchain can do. Below, 16 members of Cointelegraph Innovation Circle share tips to help blockchain companies improve their marketing strategies to attract and land potential clients.

expert panel
Non-experts are much more likely to grasp the value of a scaling solution if it’s related to something they already understand. Blockchain technology can be difficult for the average layperson to understand, and when “layers” are added to the concept — as with blockchain scaling — it can be even more confusing. Companies working on blockchain scaling solutions are led and staffed by experts who fully understand the underlying technology and why scaling is essential to the long-term success of blockchain, but relaying that knowledge to those outside the industry can take thoughtfulness, patience and creativity. Learning what to emphasize and how best to relay that important information is essential for companies seeking to promote their scaling solutions. Here, eight members of Cointelegraph Innovation Circle share smart strategies for effectively explaining a blockchain scaling solution.

expert panel
Due diligence when vetting crypto and blockchain companies comprises considering both traditional business factors and unique imperatives. Venture capitalists may be wary of the crypto and blockchain industry at the moment, and it’s not without reason. However, the highly publicized bad actions of a few shouldn’t keep VCs from spotting the real potential that well-run businesses in the sector can offer. As with investments in any industry, conducting thorough research and asking smart questions can help VCs ensure they’re backing reputable companies poised to make a positive (and profitable) impact in the market. Here, 12 members of Cointelegraph Innovation Circle share tips for a VC who’s considering investing in a crypto and blockchain company.
Company details
SlicedBrand
Company bio
At SlicedBrand, our award-winning female-led team makes sure that clients’ messages are heard by the most relevant audiences around the world, getting you exposure in the crypto, tech, mainstream, lifestyle, and business publications you need to move the needle for your business and open doors. Using our extensive network of connections at top-tier sites, as well as our creativity and experience in storytelling, SlicedBrand navigates the rapidly changing media landscape to share our clients’ stories in the most effective manner.