Member Since 2022
Ayelet Noff
SlicedBrand
Switzerland
I am the Founder and CEO of award-winning PR firm SlicedBrand, with over 20 years of experience in public relations and marketing. I have successfully led the PR activities of over a thousand technology companies and hundreds of crypto projects, including IOTA, Bancor, Theta, Zilliqa, Waves, Finoa, and more. I've been named by Business Insider as one of the 36 best public relations people in the tech industry (https://www.businessinsider.com/top-public-relations-experts-in-the-technology-industry-2020-11?r=DE&IR=T#ayelet-noff-founder-and-ceo-slicedbrand-25). I am/have been a regular contributor at publications such as Cointelegraph, TechCrunch, Mashable, VentureBeat, Forbes, and The Next Web, and host of ‘Startups Around the World’ on the i24 News Channel. In my "spare" time, I lecture on how to pitch the media at conferences around the world.
SKILLS
- Digital Marketing
- Public Relations
- Marketing Communications
RECENT CONTENT
March 14th, 2023
10 important social media ‘don’ts’ for crypto and blockchain companies
Bad social media habits can do damage not only to your project and company’s reputation, but also to the burgeoning crypto industry as a whole.
February 28th, 2023
13 tips for using Twitter to build and grow your company’s community
The crypto and blockchain industry grew up with Twitter, and the platform remains a vital networking tool.
February 7th, 2023
12 tips to help crypto and blockchain companies win VC funding
In a time when VC funding is hard to come by, crypto companies seeking to attract investors must focus on value, not hype.
January 26th, 2023
How PR needs to change in 2023
PR “as usual” will move away from the norms we’ve grown used to, especially when it comes to utilizing Twitter for communicating with media.
January 12th, 2023
15 ways crypto companies can be more transparent with customers
Full transparency around transactions, projects and technologies is the only way crypto can grow as an industry.
December 12th, 2022
7 important tips for crisis management in your organization
We’re not always in a position to predict when a crisis will strike, especially in the volatile tech and crypto spaces. But that doesn’t mean we can’t prepare for one. Here’s how.
November 22nd, 2022
10 things those in TradFi should consider when researching Web3 projects
An understanding of the overall ecosystem as well as the details of individual projects is essential for those in TradFi who are exploring Web3.
November 10th, 2022
16 things Web3 creators need to remember during a bear market
No industry’s immune to the effects of a bear market, and Web3 creators must adapt to weather the evolving economic conditions.
October 6th, 2022
11 lessons crypto exchanges can learn from traditional markets
The crypto industry might gain traction and win consumer confidence more quickly by learning some do’s (and don’ts) from traditional markets.
September 22nd, 2022
11 considerations for companies thinking about paying salaries in crypto
The inroads crypto has already made as not only an acceptable, but a desirable, form of payment are likely to continue to expand.
August 18th, 2022
Seven ways crypto marketers can stay in the know about DeFi
To share the benefits of DeFi in general and their organization’s work in particular, crypto marketers must do their homework.
August 16th, 2022
The importance of maintaining agility in PR
Having an agile approach to PR will help you maximize the results of your press outreach efforts.
August 11th, 2022
9 industry leaders on ways to address crypto’s naysayers
Ignoring the concerns of crypto skeptics isn’t an option, but educating them requires careful thought and smart strategies.
July 21st, 2022
10 industry leaders’ tips to help crypto marketers ‘level up’
Building momentum in a crypto marketing role can only come through a deep understanding of the space.
July 6th, 2022
Crypto in crisis: Communication lessons learned from the crash
Looking at how communications were handled by some crypto teams, there are lessons to be learned that can help repair communication rifts in the crypto ecosystem.
COMPANY INFO
SlicedBrand
At SlicedBrand, our award-winning female-led team makes sure that clients’ messages are heard by the most relevant audiences around the world, getting you exposure in the crypto, tech, mainstream, lifestyle, and business publications you need to move the needle for your business and open doors. Using our extensive network of connections at top-tier sites, as well as our creativity and experience in storytelling, SlicedBrand navigates the rapidly changing media landscape to share our clients’ stories in the most effective manner.
AREA OF FOCUS
- Public Relations
- Digital Marketing
- Marketing
INDUSTRY
Public Relations & Communications