Explosive growth: Advertising strategies for taking your crypto business to the next level

As a crypto business leader, you're no stranger to the explosive growth of digital currencies such as Bitcoin, Ethereum and Litecoin over the past few years.

However, with this growth has come increased scrutiny, as many crypto companies have faced scandals and controversies.

To combat negative publicity and improve visibility, crypto companies need to get creative with advertising strategies. In this first of two articles, we'll explore some of the best crypto marketing strategies and advertising campaigns. In the second article, we'll focus specifically on social media advertising.

Whether you're a crypto startup looking to get your name out there or an established company looking to expand your reach, these advertising and marketing plans can help you grow your business and connect with potential clients and partners.

Four core ad strategies for crypto marketing

Use a combination of strategies. Here are four crypto marketing campaign strategies to include:

• Social media marketing: Use social media platforms such as Twitter, Facebook, LinkedIn and Instagram to promote your crypto company. Share free, valuable content related to how your company can solve a specific problem encountered by your target audience, and engage with your audience to build brand awareness. Also use these platforms for paid crypto ads.
• Here are some ad guidelines and restrictions for crypto: Facebook and Instagram (Meta); Twitter; LinkedIn.
• For more information, see these observations and remember that advertising crypto on social media and on influencer platforms is changing constantly.
• Influencer marketing: Collaborate with crypto influencers in the crypto industry who have a large following on social media platforms (and likely pay them for their endorsements). They can help promote your company to their followers and increase your reach.
• Content marketing: Create high-quality content such as blog posts, videos and infographics that provide value to your target audience. In addition to sharing on your website, also share your content on social media and other relevant platforms to attract potential customers.
• Paid advertising: Consider using paid advertising such as Google Ads or on social media platforms to target specific audiences and increase visibility for your crypto company.
• Here are some ad guidelines and restrictions for crypto on Google ads.
• Personal networking: Although networking can often be overlooked in the digital age, it's still one of the most effective ways to get your crypto company out there. Look for groups on social media like LinkedIn, attend relevant conferences and events, and join industry-specific groups such as Cointelegraph Innovation Circle. Engaging with members of the crypto community can help increase awareness for your business and build relationships with potential clients or partners.

Key advertising considerations for crypto companies

From platform-specific regulations, to checking metrics, and branding your ads and content, these are some of the key considerations to keep in mind:

Regulations

The cryptocurrency market is highly regulated, and advertising for cryptocurrency-related products and services can be challenging due to restrictions on certain platforms. It's important to carefully research these regulations and provide guidance to your advertisers on how to comply with them.

Targeting

When advertising for crypto, it's important to target the right audience. This means understanding the interests and behaviors of potential clients and partners in the crypto space, and tailoring your advertising messaging accordingly. Consider demographics, location, search terms and other factors to ensure you target people who are most likely to be interested in your crypto company.

Metrics

It’s essential to track the performance of your advertising campaigns in order to understand what works and what doesn't. Tracking metrics such as clicks, conversions, cost per acquisition (CPA), return on investment (ROI), impressions and engagement can help you determine the success of your campaigns and adjust accordingly.

Branding

Building a strong brand is important for any company, but it's especially important in the crypto industry, where trust and credibility are key. To ensure people gain familiarity with your company when they see your ads or content, establish a strong brand identity. This identity includes visuals such as logos, colors, fonts and imagery. 

Branding also includes effective storytelling as a way to connect with your target audience and communicate your message. 

Focus on your website as the anchor for your brand. It's also important for your team to discuss how advertising can help build brand awareness and establish the company as a thought leader in the industry.

Online ads

In addition to using social media — which we will look at in part 2 — here are some other online advertising options for the blockchain market.

Banner ads

Banner ads appear in the form of images or text on web pages. Your ad can direct users to your website when clicked. This is a great way to reach potential clients and increase brand awareness.

PPC

PPC (pay-per-click) advertising is a popular form of digital marketing in which you pay for each click on your ad. PPC platforms such as Google Ads can help you target specific audiences, and you only pay when people click on your ads.

Native ads

Native ads are advertisements that blend into the content and style of the website or platform they are displayed on. These ads appear to be part of the webpage and can help attract potential customers without being intrusive.

Video ads

Video advertising is a great way to showcase your brand in an engaging way, and it can also generate leads quickly. You can use YouTube, Vimeo or other video platforms to create ads and target specific audiences.

Email marketing

Email marketing is an effective way to reach potential customers directly, though it means you also need several strategies for building your list. You can use email newsletters or campaigns to provide value-added content, announce product updates or discounts and build relationships with prospects.

Search engine optimization (SEO)

Search engine marketing involves optimizing your website for organic search results as well as using paid ads. With SEO, you can target specific keywords related to your company or products in order to increase visibility and attract more visitors to your website.

Google ads

Google Ads offers a powerful form of advertising that can be used to target potential customers and generate leads. Google Ads is ideal for crypto companies looking to gain name recognition, as it allows you to reach people who are actively searching for your services or products. Use targeted search keywords and also use remarketing to target users who have previously visited the company's website.

Direct messaging

Direct messaging is a great way to engage potential customers on social media platforms. You can use direct messages to start conversations, introduce your crypto company and offer helpful information. This also allows you to provide personalized customer service and build relationships with prospects.

Crypto forums

Crypto-focused forums are a great way to reach potential customers and establish trust. By participating in online community discussions, you can promote your company's products and services in an organic way that does not feel like advertising. Forums also allow you to introduce yourself as a thought leader in the industry, as well as learn more about customer needs and build relationships.

Offline advertising strategies

In addition to online advertising, you can also use traditional offline marketing strategies such as print media, radio and television commercials to promote your crypto company. For example, you could advertise in local newspapers or create a commercial for broadcast on cable networks or streaming services.

Crypto advertising summary

The point of advertising, of course, is to increase your company's visibility, brand awareness, and name recognition, while also reaching new audiences. If you plan outstanding content, you can also become a sought-after thought leader in the industry.

One of the most important factors for effective advertising campaigns is consistency. Build trust with your audience by delivering content and ads in a consistent manner. And always track metrics to ensure you're getting the most out of your campaigns.

With careful and strategic planning you can grow your customer base, improve how newbies view the crypto industry and build brand loyalty with your current customers. You can also take advantage of the explosive growth in digital currencies and find success in an increasingly competitive industry. Use these tips to create an effective crypto advertising plan and get the most out of your campaigns.