How to market your NFT collection: 19 persuasive strategies

How do you persuade people to get excited about your NFT collection? Especially when they still aren't really even sure what an NFT is?

As an NFT creator or artist, it can be a challenge to figure out how to get your NFT collection in front of new audiences. That's what makes you not only a "creator," but also a "marketer." As a marketer, you will always be looking for new NFT marketing strategies to make your products and services available to the right audience. There's huge potential for growth in marketing NFT projects because they are still very new.

Some of the best and most persuasive marketing methods are "old-school" and some are more cutting-edge. Use a good mix of strategies to invite audiences to experience your products who would otherwise miss that opportunity!

1 - Use social media platforms organically

One of the best ways to create a marketing campaign is to build up an organic following on social media. If you've got a strong presence on platforms like Twitter, Instagram or TikTok, you can use those channels to drive awareness and interest in your work.

Make sure to post regular updates about your latest NFT releases and offer previews or behind-the-scenes looks at upcoming projects. You can also use social media to engage directly with potential buyers, answering any questions they might have about your work.

2 - Invest in paid advertising

If you've got a bigger budget, you can also invest in paid advertising to reach new audiences. Social media platforms like Twitter, Instagram and TikTok offer opportunities to place ads that target specific demographics. You can also use Google Ads to reach people who are searching for keywords related to your work.

3 - Collaborate with other creators

Another great way to reach new audiences is to collaborate with other creators who have complementary audiences. For example, if you create NFTs of digital art, you could team up with a musician who creates NFTs of their music. You can then cross-promote each other's work to reach new people.

4 - Get involved in the NFT community

There are a number of online forums and social media groups dedicated to discussing all things NFT. These can be great places to share your work, get feedback and learn about new trends.

Build authentic relationships with people in the community. Promoting each other's work is a natural outgrowth of shared interests and caring about each other.

5 - Create informative content

Create informative content that helps people understand what NFTs are. This could take the form of blog posts on your own website, or as a guest poster on other websites. It may also include video tutorials posted on YouTube, or even social media posts that explain the basics of NFTs.

The more you can help people understand what your work is and why it's valuable, the more likely they are to be interested in buying it.

6 - List on online NFT marketplaces

There are a number of online marketplaces that specialize in selling NFTs; list your work on as many of these sites as possible to reach the widest audience.

In addition to the well-known marketplaces like OpenSea and Nifty Gateway, there are also a number of smaller, niche sites that might be a better fit for your work. Do some research to find the right marketplace for your art.

7 - Develop PR and media outreach

Write up a press release about your latest collection and send it out to relevant publications. You might also want to create a pitch deck or one-sheet you can use to introduce your work to potential partners.

In addition to traditional outlets, there are a number of online publications and blogs that cover the NFT space, such as NonFungible.com, Foundation.app, TheArtNewspaper.com or NFTCulture.com. Reach out to these outlets as well.

8 - Host events and meetups

If you're based in a major city, consider hosting an event or meetup to showcase your work. This can be a great way to connect with potential buyers and collectors in person, and it's also a perfect opportunity to network with other creatives in the space. Here are some events you might want to consider:

• Messari Mainnet
• SmartCon
• Cryptofest
• Longevity Investors Conference
• Metacon
• Coinagenda Global
• Blockchain Economy Summit
• Web 3 Expo
• Crypto Rockstar Cruise
• WOW Summit
• NFT Miami
• And many more!

You can use social media and online marketplaces to promote your event, and you can also reach out to local press and media outlets to generate some buzz.

9 - Create partnerships

Consider partnering with other creatives or businesses in the NFT space. This could involve anything from teaming up with another artist to release a joint collection, to working with a gaming company to integrate your work into their platform. These partnerships can help you reach new audiences and generate more interest in your work.

10 - Get involved in online communities

These can be great places to connect with like-minded creators and buyers, and to get feedback on your work. Reddit, Discord and Telegram are all popular platforms for NFT communities. There are also a number of online forums and websites dedicated to the topic. Do some research to find the ones that are most relevant to your work.

11 - Connect with innovators in various blockchain industries

There are a number of different industries that use blockchain technology, and many of them are intersecting with the world of NFTs. Connect with innovators in these industries to learn more about how you can incorporate your work into their projects.

12 - Keep your experience updated

As the technology behind NFTs evolves, it's important to keep your work up to date. For instance, you might consider implementing a new use-case benefit for people who hold your NFTs. 

By staying up to date with the latest trends and developments, you can ensure that your work remains relevant and appealing to potential buyers.

13 - Collaborate with influencers

Influencer marketing can be a great way to reach new audiences and generate interest in your work. If you can identify NFT influencers who align with your brand and have a significant following, reach out to them and see if they're interested in collaborating. This could involve anything from them promoting your work to their followers, to working together on a joint project.

14 - Sponsor events related to NFTs

This could involve anything from sponsoring an online meetup or conference, to partnering with a gaming tournament or streaming event. These sponsorships can help you reach new audiences and get your work in front of potential buyers.

15 - Create content about your NFTs

Another great way to promote your NFTs is to create content around them, specifically, using many of the platforms or strategies already mentioned above.

This could involve anything from writing articles or blog posts about your work, to creating videos or tutorials that showcase your art. Make sure to post regular updates about your latest NFT releases and offer previews or behind-the-scenes looks at upcoming projects. You can also use social media to engage directly with your audience and answer any questions they might have.

16 - Create an email marketing campaign

Using landing pages and digital assets as lead magnets, you can create an email list of engaged fans and followers. This is the best way to stay in front of people who raise their hands — by giving you their email address — and say, "I want to know and see more!"

An email list is the anchor of a highly effective digital marketing strategy because you "own" the list. Provide tremendous value through free content, discounts and giveaways to people who are on your list, and you may sell more NFTs.

17 - Use data to inform your marketing strategy

As with any business, it's important to track your progress and use data to determine what's working — and what's not — in your marketing strategy. Keep an eye on your website traffic, social media engagement and sales numbers, and adjust your approach accordingly.

Regularly review your analytics and make changes as needed. Try out new marketing strategies and tactics and see how they impact your business.

18 - Persuade browsers to become buyers

It's one thing to get someone to visit your NFT marketplace or portfolio, but it's another to convince them to actually make a purchase. Here are a few tips to persuade browsers to become buyers:

• Make it easy to browse and search for NFTs. The easier you make it for potential buyers to find the NFTs they're interested in, the more likely they are to make a purchase. Make sure your marketplace or portfolio is well organized and easy to navigate.
• Include clear images and descriptions of each NFT. Potential buyers need to be able to get a good idea of what they're purchasing. Include high-quality images and detailed descriptions of each NFT.
• Offer discounts or promotions. You can also entice potential buyers by offering discounts or promotions. This could involve anything from offering a percentage off certain NFTs, to bundling multiple NFTs together at a discounted price.
• Make it easy to purchase NFTs. The purchasing process should be simple and straightforward. Include clear instructions on how to purchase NFTs, and make sure the process is as seamless as possible.

19 - Have a long-term vision

Blockchain technology is still in its early stages, and the NFT space is still evolving. It's important to have a long-term vision for your business, and to be prepared for changes in the market.

Keep your eye on the future and be ready to adapt as the industry evolves. With creativity, perseverance and ingenuity, you can make your mark in the world of NFTs.

20 - Keep experimenting

The NFT space is still in its early days, so there's no one-size-fits-all approach to promoting your NFT collection. These are just a few ideas to get you started; there are endless possibilities when it comes to marketing your NFTs.

Focus on your target audience and use a mix of these marketing strategies to build a new audience for your NFTs and get your work in front of new potential buyers. 

Don't be shy about experimenting and trying out different marketing techniques and strategies to see what works best for you and your work, as well as for you and your audience.